Most Google earnings report show how the cost-per-click, the amount an advertiser pays when someone clicks on their search ads, have been getting less expensive. But most of those earnings have shown growth in terms in the number of clicks ads in general are getting. Well, not this past earnings report, which showed a 9-percent decrease in paid clicks from Q4 to Q1.
from Search Engine Roundtable http://bit.ly/2DDiEZ8
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