Google had a big issues years ago, every Google algorithm update was about PageRank and subsequently DA (which is something Google doesn't even have) - it was all about links. Google knew that was an issue. But in the past year or two, espesially since the Medic Update, SEOs have been obsessing around EAT - the messaging within the Google search quality raters guidelines.
from Search Engine Roundtable https://ift.tt/2yFijCO
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